Code Mixing Strategies in BLACKPINK’s Album

Abstract

This research described the application of code mixing in Blackpink’s album. The study aimed to determine the types of code mixing that appeared in several songs of the album and to describe the functions of respective expressions that use code mixing. This research implemented a descriptive-qualitative method, in which documentation and content analysis were deployed for the data collection. To ensure the trustworthiness of the study, a theoretical triangulation was utilized to cross-check the collected data. In this research, various theories regarding code mixing facilitated the cross-checking, including those by Crystal, Gumperz, and Marasigan. The data analysis adopted Miles and Huberman’s interactive model, which consisted of data collection, data reduction, data display, and conclusion. The findings revealed 37 data that were classified into Intra Sentential Mixing mixing, 19 data into Intra Lexical Mixing, and a single datum that indicated the Change of Pronunciation. The Intra Sentential Mixing appeared as the most dominant type of all the data, code mixing features reflected various functions, including quotation, addressee specification, repetition, interjection, message qualification, personalization and objectivization, and personal expression. Based on the analysis, personalization and objectivization, addressee specification, and message qualification appeared as the top three most dominant functions of code mixing.