Communication Strategy Jam'iyah-Based Community Empowerment (A Case Study Social Movements Jami'yah Waqiah Permata Hati Cirebon)
DOI:
https://doi.org/10.51773/icobba.v1i2.101Keywords:
strategy, communication, community empowermentAbstract
This study discusses the communication strategies of community empowerment-based Jam'iyah, especially in Jam'iyah waqi'ah Permata Hati (WPH) in Cirebon Regency. This research was conducted because of the interest in the communication strategy like what is made by Jam'iyah WPH so that the community empowerment program can be intertwined, materialize, and even change the behavior of people towards a brighter future. Communication planning is the process of compiling the concept of communication that is carried out consciously and intentionally to achieve certain goals or purposes. This combination of communication planning and management creates a conceptually and operationally strong communication strategy, thus making the organization better prepared to face the challenges of a changing environment. Empowerment in this study goes into the realm of communication and focuses more on changing people's behavior in a community. Community empowerment slowly and carried out as early as possible is expected to show a positive impact for village communities who do have the intention to move forward. The findings of this study include Jam'iyah Waqi'ah Permata Hati (WPH) which has its own uniqueness such as the synergy of kiai, entrepreneurs, politicians, academics, workers, farmers in Cirebon in empowerment communication strategies.