Strengthening Community Punkers in The Development Business , E-Commerce

Abstract

Various problems behind the community punkers in Indonesia shows a bunch of individuals who are not immediate that this community among the people in the view of the eyes with the appearance (shabby clothes, body tattoos, and piercings) as well as different ideas with in general. However, in the area of Prajawinangun Wetan there is one set of community punkers who has a thought to the business development of e-commerce, starting from community gatherings punkers then form a group to promote the village to do business and sell products buy online in e-commerce. The purpose of this research is to know the business development of e-commerce in the region Prajawinangun Wetan, as well as how the strategy in doing business e-commerce is done.  The research method using qualitative keabsahan data with the strategy of triangulation of data. The results showed the development of the business through e-commerce is increasingly rising, along with the increasing internet users in the world, especially in Indonesia. Sales strategy stripe through e-commerce has become one of the means of product promotion that has the prospects are very good when it, which through the medium of the internet sellers can reach consumers at large. The conclusion is that the community punkers could revive the economy in the region Desa Prajawinangun wetan with the system of buying and selling online e-commerce. As well as marketing strategies in the sale are applied with special tactics.