Social Changes and Cultural Identity: A Phenomenological Study of The Loss of Banjar Tribal Identity of the Gen Z Generation

Abstract

This phenomenological study analyzes the erosion of Banjar ethnic identity in the Gen Z generation amidst globalization and digitalization. With the long-term aim of preserving the cultural wisdom of the Banjar tribe, this research explores the subjective experiences and interpretations of individuals in the context of Banjar culture. Using qualitative methods and referring to Herbert Spencer's Theory of Social Evolution, this research uses in-depth interviews and participant observation to see emerging patterns and trends that contribute to the erosion of Banjar cultural identity. Through content analysis, the research aims to understand social changes that influence the cultural understanding and identity of the Banjar tribe, identify factors that contribute to the erosion of cultural identity, and assess their impact on the preservation of local culture in Indonesia. These findings are intended to inform international and national audiences in providing actionable recommendations for government agencies, traditional communities, and cultural preservation organizations. The novelty of this research lies in its focus on the Banjar tribe in the Gen Z generation, using a phenomenological approach, integrating a theoretical framework, and offering practical implications for cultural preservation amidst contemporary socio-cultural shifts.